We test documents, forms and terminology

We use our unique blend of linguistics knowledge, research expertise and skills in plain writing and information design to help organisations to test business, regulatory, compliance and technical documents and forms. It can also be used to test terminology.

Think of this as usability testing for written communications.

Use this service when you

In Financial Services, the term ‘consumer testing’ means testing wording and written documents with members of the intended target market to determine whether the target market understands them and knows how and when to use them.

Our research

Our research reveals

Be aware that people who test documents will often react emotionally. Consumer testing needs careful controls and procedures to ensure that testers are answering the questions we have asked, not a question they wish we had asked!

Writing to empower or persuade

Good writing is not just about clarity. Writers want readers to pay attention to and engage with the material.  This is how to do that:

 

Susan Bell Research is an expert in this form of testing. Contact Sue to learn more.

Tags: Disclosure, Document Design, Plain language, Consumer testing, Compliance, Customer feedback, Usability testing for written communications

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