What we do
We are market and social research consultants adept at a diverse mix of traditional and contemporary research methods, both online and offline.
We conduct qualitative and survey research, semiotics and discourse analysis and have done since 1994.
Our research methods are imaginative, contemporary and professional. We combine new and traditional research and insights methods.
- Communications testing and audits
- Customer experience and journeys
- Product development
- Packaging development
- Service experience assessments
- Stakeholder surveys
SOURCES OF INSIGHT
- We custom-design.
- We use a mix direct and indirect questions and techniques, including projective questions and implicit techniques.
- We use thinking frameworks, especially our sense-making framework
- We bring our knowledge of language to our research projects