Surveys

We have conducted stakeholder surveys with some of the most influential people in Australia, including CEOs of the major banks, wealthy arts donors, and senior people in government. We get results because we make sure that our surveys are short, well-written, easy to complete and designed specifically for that audience.

Designing stakeholder surveys requires great research expertise. The survey must be an independent and unbiased measure of stakeholder opinion; the sample must reflect stakeholder groups fairly. At the same time the client needs to protect key relationships. Our advice is to allow time upfront. Do not hurry this.

We have particular expertise in helping organisations design surveys to meet best practice standards.

"We have really benefited from your advice on this."

 We design, conduct, analyse and report on surveys of all types:

  • Audience studies
  • Communications audits and tracking
  • Concept testing
  • Customer experience surveys
  • Product and service usage and attitude
  • Packaging testing
  • Stakeholder surveys

We cover Business to Consumer; Business to Business; Business to Government; Government to Business; Government to Consumer. 

Methods

  • CATI
  • Face to face
  • Online and mobile

We bring to our survey research the same skills as for qualitative: people-centred thinking, client-focused design and deep understanding of human behaviour.

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Hybrid methods, for example combining online qualitative with survey research.

Tags: Surveys , Stakeholder Surveys, Hybrid methods, Language

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