Needs, motivations and perceptions; concept and communications development; insights into decision-making and sense-making; brand voice. Specialties: compliance/disclosure; sensory qualitative; projects with vulnerable people; customer journeys and experiences studies.   

We gain our insight from the conversations we have with customers and stakeholders. We talk to people one-on-one - on the phone, face to face or online or in face to face and online focus groups and communities. We use discourse analysis to reveal what people mean beyond what they say.

We also offer advanced qualitative research mixing interviews, linguistic analysis and ethnography. Expect us to take a dynamic, engaging and imaginative approach. We use conceptual models including our sensemaking model of decision-making.  

Our qualitative research gives clients a deep understanding of people and the culture they live in. We are trained in the social sciences and the humanities. We bring to our work a unique blend of knowledge of psychology, linguistics and semiotics.

Financial services, disability, technology, and arts organisations, food and drink companies, and many others. Our researchers are senior, experienced researchers, fluent in qualitative methods. Sue is a regular speaker at workshops and training courses on qualitative research.  

We make extensive use of projective techniques and laddering,  as well as implicit techniques such as tasks and observation, and combine that with a sense of excitement about what technology can bring to research.