Our usability testing helps your customers use your digital resources
We live in a world that relies increasingly on digital information, where users typically access that information on their own. Writers often write the copy isolated from the people most likely to read it. As a result, they often have to rely on their own intuitions about users will understand or already know. In turn, many of our clients over-estimate the ability of their customers to understand the language and terminology that is specific to their department or agency.
If you think of the information and resources that you give to you customers as simply 'information' to be delivered like a parcel, you will miss the key idea. People use and explore these resources actively, and in their own way