Are you a compliance / regulatory professional wanting to understand your customers' or users' perspective?
Do you want to ensure that you design your financial services product appropriately for your target market?
The new Design and Distribution Obligations law makes it mandatory that financial services are suitable for their target market.
We have spent many years conducting research on topics like this and are currently developing new ways to help financial services organisations. For example, the new law states that products must not be too complex for their target market - customers must understand the product features.